About us
n his book on Understanding Film Texts: Meaning and Experience, Patrick Phillips describes the distinction between a fully formed character and the figures on screen who are their simply to provide bodies to inhabit the dietetic world. “A character, as opposed to a figure who simply performs a narrative function, will have a set of characteristics and, in realist narrative, these will usually be seen to connect directly or indirectly with the decisions they make and the actions they perform.”
read moreWith an output of about 1.000 movies per year and an audience spreaded in all the five continents, Bollywood film industry is nowadays one of the most lively participants in the cinema production system. Deeply rooted in the Indian subcontinent as it is, it is characterised by a unique aestethics, a peculiar way to deal with social issues, and a complex set of cinematic techniques that are not shared anywhere else. But, on the other hand, in the era of globalisation, open market, and quick exchange of informations through technology and the constant flow of people from one world area to another, it would be impossible for Bollywood not to be influenced by foreign filmmaking, especially that spreading all over the earth from Hollywood. Anyway, while watching an Indian movie it is undoubtedly evident that this influence has not yet eradicated traditional principles, as has happened in Italy, France, Germany and other countries that share with the USA the same western cultural background.
read moreContemporary Israeli society is perhaps one of the most scrutinized in the world today. The concept of Zionism, or the idea of a Jewish homeland for Jews, originated in the late 19th century as a solution for the growing specter of European anti-Semitism.
read moreApple’s portable music player, the iPod, is one of the most successful products of all time, with over 20 million units sold since its launch in 2001. (Coopers, 2006) However, despite this undeniable success, analysts are still divided over why the iPod was, and remains, so much more successful than similar, and often cheaper, offerings from its competitors. Both the branding and marketing underlying the product have been cited as reasons for its success, and thus this research will examine the relative effect of each. In order to achieve this, both primary and secondary research will be used, looking at the reasons for the growth of the iPod, the importance, and development, of the Apple brand name, and the main reasons customers buy an iPod. All these questions are being answered as they have arisen from the in depth literature review, which examines both the key factors underlying the success of the iPod, and the theory underlying the relative strength and usefulness of both branding and product innovation.
read moreThe marketing objectives of Thorntons reflect upon the current situation of the organization and the target position set by the company to be achieved for the year 2005. From the Thorntons Marketing plan it is clear that the company generates a major part of its revenue from Cafes and hence the objective of increasing the number of Thorntons cafes in the target market and better positioning of the franchises will increase the sales for the company. Alongside, the brand image of Thorntons for quality and service will further strengthen by the increase in the market share in the café range of outlets thus strengthening the position of the company.
read moreIn this project, I have selected the marketing and research opportunities of Starbucks Coffee in the Asian region, especially in India. Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world, and has more than 6,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific region. Starbucks is one of the largest retailers of whole bean coffee and opened its first shop in Seattle, USA in 1971. By the 1980s, Starbucks quickly took on the culture of espresso bars in Italy and began producing and selling lattes and mochas.
read moreAlthough detailed consideration of the historical development of equity is inappropriate here, brief consideration of the emergence of the twin systems of common law and equity is essential to understanding the part that equity plays in the modern world. In the three hundred years following the Norman Conquest, the courts of common law developed and consolidated their respective jurisdictions.
read moreIn The Media and Globalisation, Tehri Rantanen (2005, pp. 5-10) suggests that there are three main types of globalisation theorist; the hyperglobalist, the sceptic and the transformalist. The hyperglobalist is utopian in outlook, insofar as s/he is concerned with the end of history and progress, suggesting that globalisation has brought death to the nation state and completely liquefied and homogenized cultural identity.
read moreCulture is one of the most problematic and debated words in academic discourse. In order to understand what Raymond Williams might mean by the claim "culture is ordinary", it will be necessary to provide a genealogy of the concept of culture. Such a genealogy will (Butler: 1990:ix) “investigate the political stakes in designating as an origin and cause those identity categories that are in fact the effects of institutions, practices, discourses with multiple and diffuse points of origin.” We will analyse the way in which elite cultural institutions institute power relations through the control of the category ‘culture.’
read moreDebussy’s ‘La Mer’, written 1903-5, is an important work within the development of Western classical music because of the manner in which it lies outside musical conventions particularly in terms of form and harmony. It demonstrates a number of compositional techniques which are key to Debussy’s very individual style.
read moreCategories
Testimonials
The topic of my dissertation seemed easy but only at first glance - I couldn't sleep well any more. I was stressed and I felt broken. Phdify saved me from a total disaster, and now I have my PhD.
Most friends of mine encountered the same difficulties. I wrote some chapters by myself, but another chapters were moving on slowly! So, I never hesitated to ask for a help and I've got a great experience at phdify.com!
At one moment I felt an absolute despair to finish my thesis! To my luck a good friend of my gave me this site, and I understood: this is my salvation! Thanks to Phdify team I finished my thesis in time!